Beautiful and attainable are not only Keller’s brand values; the ethos steers every decision made. The values also extend to the environment. For this reason, CSR (Corporate Social Responsibility) is incorporated into the company’s strategic focus. It’s the only way Keller can provide the perfect balance between People, Planet & Prosperity.
The results of our strategy:
"I could do that myself", Gerard Keller, an agent for C. Bruijnzeel & Zonen Parquet floors, says to himself. It’s no surprise being the son of a Rotterdam carpenter that he’s perfectly cut out for working with wood. His eye for detail is no coincidence, he witnessed his father creating the most beautiful furniture as a child. The same goes for putting in hard work, because a carpenter’s work is never finished. So Gerard is quite familiar with the artisanal processing of wood, but as a salesman of parquet floors, he also learned everything there is to know about wood trading. He discovers he has a talent for it.